Creative Soul with over 20 years experience in the MENA Region. As a Creative Officer, my ideas come from life, curiosity, and observation. They feed my mind with stories happening around me and the world. I believe inspirations are all around us. One just needs to have that inborn ability to understand it and make it relevant. I have worked on brands across categories from Healthcare to Diary, Fashion to FMCG and RealEstate to Tourism.

Awards won: D&AD Award White And Wood Pencil, New York Festival Bronze, Clio Grand Prix, Gold and Sliver, Cannes Lions, Dubai Lynx Grand Prix Award, One Show Nomination The Global Awards and many more